Our Story
ReSpin:s Vision and Values
Recycling is the norm
ReSpin’s vision is to eliminate textile waste by making high-quality fiber recycling the new standard in global textile production
Changing the Industry,
One Fiber at a Time
Åsa, through her company Saiboo, became involved in several initiatives for chemical recycling to expand her knowledge. These included Mistra Future Fashion and BioInnovation. At the same time, she pursued her own projects, collaborating with the Textile University in Borås, Mid Sweden University in Östersund, Umeå University, and Linköping University.
At one point, a machine researcher stated, "What can be done by hand can be done mechanically." That was the proof Åsa needed to believe in a new approach.
With this in mind, and thanks to a strong and successful collaboration with individuals at Linköping University, she chose to focus on mechanical recycling.
From Spinning Jenny to RespinJenny – the Textile Industry’s Journey Toward Circularity
The textile industry has undergone several crucial transformations throughout its history, but few inventions have had as profound an impact as the Spinning Jenny, introduced in England in the mid-18th century. This simple yet revolutionary machine made it possible to spin multiple threads at once, marking the beginning of the industrial textile production. It not only accelerated manufacturing but also fundamentally reshaped society by shifting work from homes to factories and laying the foundation for the Industrial Revolution.
Today, we are facing a new paradigm shift. The textile industry has become one of the most resource-intensive and polluting sectors globally. Once again, innovation is urgently needed — but this time, it is not about producing more but about making better use of what we already have. This is where RespinJenny comes into the picture.
Inspired by the historic Spinning Jenny, RespinJenny is a groundbreaking Swedish invention that enables mechanical recycling of textile waste, particularly sewing scraps, into new fibers of such high quality that they can be spun into new yarns without the need for virgin material. The machine is the result of advanced technological development, built on years of research and hands-on experience in the textile sector. Like its predecessor, it has the potential to redefine the industry — this time by paving the way for a circular economy.
Closing the loop requires not only new technology but also collaboration with existing structures and expertise. A key step in this direction is the partnership with Holma Helsinglands AB, one of Sweden’s most historic textile companies, founded in 1898. Holma once operated a full-scale spinning mill, which was phased out in 1974 when the equipment was sold to Finland. Since then, the company has primarily focused on twisting, dyeing, and bleaching yarns, often for craft and artisanal use.
Now, a new chapter in Holma’s story is being written. In 2025/26, the goal is to restart spinning operations, this time using recycled fibers from RespinJenny as the base. By combining ReSpin’s technology with Holma’s long-standing artisanal tradition, something truly unique is emerging — a new, locally rooted textile production where innovation and history come together for a sustainable future.
Together, Spinning Jenny, RespinJenny, and Holma Helsinglands AB tell a story of transformation — from linear mass production to locally grounded circularity. From the dawn of the Industrial Revolution to the regenerative textile systems of the future.
Meet the Team
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Moa Berglund
Product Manager
Driven engineer and designer with experience from the recycle industry -
Götarps Machine Service, Gnosjö
Technology & Research
Where RespinJenny is under construction -
Peter Hoffman
Machine engineer
Skilled mechanic with great hands-on expertise and solution-oriented approach -
Jenny Persson
Administration
A key player with high ability to maintain order and structure -
Karin O´Connor
Communication
Successful experience in transforming companies into strong brands -
Thomas Nygren
Chairman of the board
Experienced lawyer with 35+ years in practice, significant in taking companies public
Active Stakeholders
-
Jan Enhager
(Diverso AB)
Co-founder of Vitamin Well,
exit in 2018 -
Niclas Wennberg
(Canofus)
Work with real estate business,
has executed multiple exits -
Claes Drougge
(Industrigallerian)
Serial entrepreneur including Ocean Modules and ACC Innovation
for major international clients
Åsa Strandberg
CEO & Founder
30+ years of experience from the textile industry including 17 years at H&M, built own brand Saiboo, developed a recycling machine and a Master’s in Eco-technology.
